Marketing Standards Regulation (EU) 29/2012

Regulation (EU) no. 29/2012 contains the marketing standards for olive oil. Regulation (EU) No. 29/2012 sets out the specification guidelines for labelling foods relating to the compulsory descriptions of different categories of olive oil set out in Regulation (EC) no. 865/2004. The objective of the Regulation is to objectify the specifications concerning origin, quality and production method, so that olive oil and the products that contain olive oil meet the consumer's expectations and what the consumer has a right to expect.

Article 3 prescribes that aside from the prescribed category description, the labelling must provide consistent information when sold by retailers to end-users. For a blend of olive oil and other vegetable oil, where the producer wants to list olive oil on the label, standardised marketing descriptions must also be used. Furthermore, the Regulation contains:

  • Packaging provisions (Article 2).
  • Provisions concerning the identification of origin on the label or the packaging of (extra) virgin olive oil (Article 4).
  • Detailed requirements for certain optional information ('first cold pressing', 'cold extraction', organoleptic properties, acidity) on the label (Article 5).
  • Requirements that can be imposed on the producer, packager or seller in support of the information included on the label (Article 7); and 
  • Requirements to be met by member states to control the Regulation (Article 8 - 10).

When based on words, images or graphical representations, the label, separately from the list of ingredients, identifies the presence of olive oil in a blend of olive oil and other vegetable oil, the marketing description of the blend must be as follows: 'Blend of vegetable oil (or identification of the relevant vegetable oil) and olive oil', immediately followed by the olive oil percentage in the blend. For the blends referred to in the first paragraph, the presence of olive oil may not be identified through means of images or graphical representations, unless its share is more than 50%. When the presence of olive oil in another food is identified by means of words, images or graphical representations on the label, separately from the list of ingredients, the food's marketing description must be immediately followed by the percentage of olive oil as a percentage of the total weight of the food product. This notification may be replaced by the percentage of added olive oil in proportion to the total weight of fatty matter, provided that the specification 'percentage of fatty matter' is added.

Article 9, paragraph 2 prescribes that member states are permitted to implement a recognition scheme for companies whose packaging plants are located within their territorial jurisdiction. Such a scheme is optional for the verification of the statements set out in Articles 5 and 6, while it is mandatory for the statements set out in Article 4 (identifications of origin).

Regulation (EC) No 1019/2002 has been repealed. References to the repealed Regulation shall be construed as references to Regulation (EU) no. 29/2012.

Last modified: February 19, 2018 11:23